Nous recherchons un Product Manager pour l'un de nos clients, spécialisé dans le domaine de l'assurance, basé à Genève. Vos missions incluent : - Proposition d'idées et solutions pour développer de nouveaux services et produits. - Gestion de l'expérience client pour maintenir et fidéliser les membres. - Collaboration avec les unités de vente pour assurer le succès sur le marché. - Adaptation continue du produit aux besoins changeants des membres. - Réalisation d'analyses et d'évaluations pour la direction. - Gestion des demandes des parties prenantes internes et externes. Votre profil : - Visionnaire, analytique, créatif avec de solides compétences organisationnelles. - Bonne connaissance du marché suisse et des assurances/santé. - Diplôme en marketing, vente, gestion de produit ou administration des affaires. - Expérience professionnelle pertinente et esprit d'équipe. - Familiarité avec le marketing, le développement de concepts et leur mise en œuvre. - Maîtrise de l'allemand/Suisse-allemand et du français (minimum C1) ; italien un plus. Pour plus d'information, merci d'envoyer votre CV rapidement.
MARKETING/ SOCIAL MEDIA Officer Challenge Tires, a worldwide brand of high performance bicycle tires, is looking for a highly skilled and creative Marketing Officer with a strong focus on digital marketing strategies, website/webshop admin and ecommerce content management and promotion. Fluent English with good written and and verbal communication, is a must. Passion for sports, with possible knowledge of cycling is a plus (possibly even cycle him/herself). Graphic creation skills (photoshop, illustrator, indesign) are considered a plus. Well travelled, open minded person with an understanding of different cultures, traditions and dialectics. Duties and Responsibilities: Showcasing the brand on social media, looking to grow the presence on key social platforms (Instagram, Facebook & LinkedIn). Managing Google analytics and positioning the brand on top listing search engines with the use of key words etc. Engaging with the community on a daily basis through content posting and/or dialogue including but not limited to: direct messages, public comments, tagged photos and pending message requests. Connect and manage ambassadors, magazines and/or VIP communities for specific amplification activities and grab the latest news, happenings and trends. Lead & curate the monthly media calendar across platforms, coordinating closely with the sales and technical team to anticipate key activities and prioritize key messages. Oversee ecommerce management specifically on the Shopify platform, including product listings, descriptions, special offers management and sales & promotions pushes. Provide occasional support at company events and/or international trade shows, which may include coordination, logistics, PR and promotion. How to Apply: Interested candidates are invited to submit their resume and cover letter detailing their relevant experience and qualifications to challenge[@challengetires.com](mailto:simona@challengetires.com) Workplace: 6965 Cadro, Lugano.
For our client based in Lugano area and operating in the cosmetics field, we're looking for: E-COMMERCE MARKETING SPECIALIST Main duties: - Responsible for elevating the brand presence across digital platforms and implementing effective online marketing strategies to boost conversions - Utilize data analytics and market research to identify opportunities for website optimization and improved user engagement - Plan and execute targeted online marketing campaigns across various channels, including social media, email, and paid advertising - Activity Creation, management and analysis of marketing campaigns for online sales aligned with brand goals and growth opportunities (specifically Google ADS) Implementation of planned activities from the editorial calendar (newsletters, posts, campaigns, ecc.) - Social media management - Drafting text content with a view to SEO and in line with the corporate, vision and strategy - Develop and implement digital & ecommerce marketing strategies to increase brand awareness and drive traffic to our website - Manage and optimize the website (Prestashop platform) - Enhance user experience, increase sales, and maximize conversion rates and improve site performance - Implementing advanced digital marketing tools, i.e. AI, and platform native modules to boost marketing activity customer oriented - Management of digital portfolio products and data updating - Conduct thorough analysis of website performance metrics and user behavior to identify opportunities for improvement and optimization - Implement conversion rate optimization techniques to enhance website performance and drive revenue growth - Understanding ability to make recommendations/manage online marketing tactics including SEO & SEM - Collaborate with creative teams to develop engaging content, including product descriptions, imagery, and multimedia assets - Utilize data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives and provide actionable insights for continuous improvement Requirements: - At least 5 Years of working experience in eCommerce marketing demonstrating a track record of success in driving online sales - Perfect knowledge of German and English languages, both spoken and written - Bachelor's degree in marketing - Perfect knowledge of Google ADS tools - Comfortable using insights/analytics to measure campaign effectiveness - Knowledge of conversion rate optimization principles. - Ability to drive brand strategy execution to achieve business goals - Proficiency in CRM software, Google Analytics, and other eCommerce tools to analyze data and inform decision-making - Strong understanding of web design, website architecture, and SEO principles to optimize website performance and visibility
Per un nostro stimato cliente, operante nel settore industriale, stiamo selezionando un/una: WEB MARKETING EXPERT Obiettivo: Il Candidato/a verrà inserito nel Team Comunicazione con un focus sul web marketing. Principali responsabilità: - Elaborare contenuti, struttura e features del sito; - Collaborare e contribuire alla pianificazione delle strategie commerciali Eshop B2C; - Monitorare e ottimizzare la consumer experience e il costumer journey, proponendo e testando anche nuove soluzioni; - Migliorare la segmentazione, loyalty programs, ritorno dei clienti, crescita del database, ecc.; - Sviluppare ed assicurare funzionamento della sinergia front end con Email transazionali e marketing/newsletter; - Collaborare con brand e digital marketing per integrare lo storytelling nel webshop; - Elaborare strategia e direttive di SEO; - Coordinare, supportare e supervisionare le attività promozionali su piattaforme digitali, PPC, Social media/Google e più tradizionali (eventi, stampa, ecc.), ottimizzando ROI in base a KPIs; - Assicurare il traffico qualitativo verso la piattaforma (conversione traffic) o e l'attivazione delle vendite (conversione sales); - Creare e analizzare reporting a monitoraggio delle campagne co focus sul ROI; - Gestione data base e community degli abbonati; - Elaborare email transazionali relative ai diversi journey sul sito, rispettando il tone of voice e il brand design/image; - Elaborare Newsletter settimanali seguendo le direttive commerciali, highlight stagionali/trend mercato, storytelling marchio e prodotti, direttive brand design e tone of voice; - Redigere oggetto email, testi e struttura email; - Programmi e Email journeys per "clienti esistenti" con incentivi di consumo dedicati a segmenti di abbonati con alto potenziale di conversione situazionale; Requisiti per la posizione: - Laurea in Marketing o affini; - Proattività, fermezza e capacità di lavorare in autonomia; - Esperienza in ruolo analogo di almeno 5 anni in realtà produttive strutturate; - Conoscenza di italiano, tedesco e inglesi fluenti. Luogo di lavoro: Mendrisiotto
Per conto di un nostro importante cliente siamo alla ricerca di un/una: RESPONSABILE DIGITAL MARKETING Competenze richieste: - Almeno 3 anni di esperienza in un ruolo analogo - Conoscenza di base sviluppo siti in Wordpress, Analisi e posizionamento SEO - Utilizzo di SEMrusch per migliorare prestazioni aziendali - Eccellente utilizzo dei principali social network (Facebook ed Instagram) - Esperienza nella gestione di Google Ads, Google TAG, Google Analytics, Google Search Console - Capacità di costruzione contenuti coinvolgenti, nell'elaborazione di testi in italiano, nella realizzazione di immagini e video, nella progettazione e nella stesura di strategie digitali e piani editoriali.
Wir sind ein auf dem Tessiner Stellenmarkt aktives Personalvermittlungsbüro. Unser Kunde ist ein innovatives, im Telekommunikationsmarkt tätiges Unternehmen, das im Bereich der Glasfasertechnologie seine hochpräzisen Produkte weltweit vertreibt. Für die Führung des Vertriebsteams am Hauptsitz im Tessin sucht unser Kunde einen LEITER VERKAUF- & MARKETING AUFGABEN UND KOMPETENZEN Als Leiter des Sektors Verkauf & Marketing sind Sie verantwortlich für: – die Festlegung der Verkaufspolitik im Rahmen der Unternehmensziele – das Erstellen des Verkaufsbudgets, dessen ständige Überwachung und die Einführung der notwendigen Massnahmen, um die gesetzten Umsatzziele zu erreichen – das Erstellen des Marketingbudgets und Planung aller notwendigen Aktivitäten – das Pflegen der Geschäftsbeziehungen mit Kunden und Vertriebspartnern und Akquisition neuer Kunden – die Unterstützung der weltweiten Tochtergesellschaften bei ihren Vertriebsaktivitäten In der internen Organisation sind Sie für die Führung der Verkaufs- und Marketingabteilungen sowie für die Unterstützung der internationalen Vertriebsorganisation im Rahmen aller Verkaufsaufgaben verantwortlich. Sie arbeiten eng mit der technischen Leitung zusammen, welche von Ihnen die Marktanforderungen für die Herstellung neuer Produkte, die Anpassung von bestehenden Produkten nach Kundenspezifikationen sowie die Informationen über die Mitbewerber erhält und demzufolge ihre Entwicklungsaktivitäten veranlasst. ANFORDERUNGSPROFIL – Sie verfügen über eine technische Berufsausbildung als ETH- oder HTL-Ingenieur in Mechanik oder einen verwandten Beruf und bringen kaufmännische Erfahrung mit; – ausserdem besitzen Sie gute Englisch- und Italienischkenntnisse; – Sie sind es gewohnt, zielorientiert und strukturiert zu arbeiten und verfügen über eine hohe Sozialkompetenz
