E-Commerce Manager  

Manpower Ticino is currently recruiting an E-Commerce Manager on behalf of a valued client, a fast-growing and dynamic company operating in an evolving market environment.
This opportunity is ideal for a motivated professional who thrives in a growth-oriented setting, where flexibility, adaptability, and a proactive mindset are essential.

The company offers a stimulating environment where initiative is encouraged, processes continue to evolve, and individuals can make a tangible impact on the business.

Purpose:

The role will be responsible for managing and developing the e-commerce channel, with a strong focus on commercial performance, customer experience, digital marketing, and operational coordination.

The E-commerce Manager will work cross-functionally with Marketing, Sales, IT, Customer Service, and Operations teams, contributing to the growth of the digital business and the evolution of the omnichannel ecosystem.

Key Responsibilities:

• Define and implement the e-commerce strategy in line with company objectives.

• Monitor and optimize website performance and key digital KPIs such as traffic, conversion rate, AOV, ROAS, and retention.

• Coordinate digital marketing activities together with agencies and external partners.

• Manage the online commercial calendar and promotional activities.

• Oversee online merchandising, content management, and customer journey optimization.

• Collaborate with Operations and Inventory teams to ensure product availability and efficient order fulfillment.

• Analyze sales data and customer behavior to identify growth opportunities.

• Coordinate external technology partners and suppliers.

• Support CRM and loyalty strategy development.

• Contribute to the optimization of customer experience and omnichannel processes.

Requirements:

• At least 5 years of experience in e-commerce or digital commerce roles.

• Previous experience in fashion, lifestyle, retail, or consumer goods environments is preferred.

• Strong knowledge of B2C e-commerce dynamics.

• Familiarity with e-commerce platforms and analytics tools.

• Strong data-driven and performance-oriented mindset.

• Project management and cross-functional coordination skills.

• Excellent organizational and problem-solving abilities.

• Fluent in English; additional European languages an advantage.